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Ingrid Maes

Director Pharma & Life Sciences of PriceWaterhouseCoopers

 

Biography

Ingrid Maes (°1966) holds a master’s degree of Engineering Sciences in Chemistry & Biotechnology (Brussels University). She also attended various post-university courses in management and business. Ingrid has 20 years’ experience in the pharma, biotech and life sciences industry and before joining PwC she had several positions at high-tech multinational technology and engineering companies, involved with strategy, innovation and new technology development, and managed worldwide innovative projects in the pharma and life sciences R&D and manufacturing area. Now she is Director at PwC Advisory and responsible for the pharma & life sciences sector for Belgium and business development for the EMEA region. Her key activity areas are: R&D and manufacturing, innovation & technology management, strategy and regulatory compliance. The last 8 years Ingrid has worked in the field of innovations, new technology evaluation, strategy and scenario planning for pharma and biotech companies. She is the author of many articles and presentations at international conferences and is involved in various pharma-related organisations, such as the executive committee of ASTM E55 (pharmaceutical manufacturing), MIT’s initiative on biopharma futures and the ISPE. She has presented inspectors and reviewers training at the FDA in Washington and advised the US government on anticipating the pandemic flu.

Her areas of expertise are:

• technical and operational due diligence

• market analysis, business plan development and strategic decision advice in the

pharmaceutical and biotech industry

• future visions and strategies for R&D and manufacturing, innovation & technology

management and regulatory compliance.

 

Abstract presentation

 

The new science of personalised medicine:

Translating the promise into practice

The promise of personalised medicine has been predicated upon advances in genomics and proteomics, completion of the human genome map, and development of "targeted" diagnostics and therapeutics. Genomic testing enables physicians to identify an individual’s susceptibility to disease, predict how a given patient will respond to a particular drug, eliminate unnecessary treatments, reduce the incidence of adverse reactions to drugs, increase the efficacy of treatments and ultimately, improve health outcomes.

The advent of personalised medicine, which targets individualised treatment and care based on personal and genetic variation, is creating a booming market that is bigger than most may realise. But personalised medicine is a disruptive innovation that will create both opportunities and challenges for traditional healthcare and emerging new market participants.